Reading is a favorite past time, and along the way I've learned a lot from books. "SPIN Selling" taught me to look at the world from the customer's perspective and try to solve problems. "Crossing the Chasm" taught me that many products die not because they aren't good, but because they don't "cross the chasm" from early adopters who have a different fear threshold than the mainstream market.
This week I found a new book that is amazing, and just as earth shaking as those books were. The title is "What Would Google Do?", by Jeff Jarvis. You can read a snippet of the book at Jeff's site, link.
Jeff's ideas definitely turn the traditional world of selling and getting paid on its ear. He writes of the model of the product being free, andt he payment ancillary. Google, he opines, doesn't make money from its search engine but from embedded Google ads and applications. It is a fascinating read, and it makes all the sense in the world.
If you haven't read "What Would Google Do" run out now and grab a copy. Just as the personal computer turned the world on its head, just as Microsoft and software over turned the hardware model of leadership, so too is the internet changing the entire world. If you don't want to wind up being a buggy whip manufacturer you'd better understand the new paradigm.
What would Google do?
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